Estée loved being at the counter with her customers.
Brand Story

Beauty Breakthroughs

“Success depends on daring to act on dreams,” according to Estée, who turned a homespun cream into a global cosmetics empire.

Ein famoser Kerl

The star ingredient.


Estée goes global.


Lesen Sie ihre Lippen

Estée realized that the success of her lipsticks
often came down to their names.

Labor Partner

Always the
highest quality.


Estée believed "3 minutes is all
beauty should ever take."

Der Wert des Gesichts

In 1956, Estée launched her most luxurious cream yet.

Familie hat Vorrang

Family was always her priority.

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