World of Aerin: Beauty / Behind the Scenes

Rose-Inspired Brunch

As summer draws to a close, I’ve been thinking
about all the lovely events I’ve been to over the
past few months. One of them was a rose-inspired
alfresco brunch in San Francisco, in partnership with
The Glitter Guide, to celebrate the AERIN beauty
collection. It really captured the season as well as
the classic flower that’s in our brand DNA, from our
signature floral infusion featured in so many AERIN
creams, to our moisturizing Rose Balm Lipsticks. The
tables at the event, held at The Battery SF, were
strewn with bunches of blush hued roses in gold
vessels, AERIN products arranged on pretty cake
stands, and our batik-pattern make-up bags in pink,
which also served as alternative place cards.

Even though I can now feel fall’s chill in the air, rose is a fragrance that always lifts spirits, even when summer is a distant memory.